Keep on shopping. Black Friday sales rose from a year earlier, according to Mastercard SpendingPulse—a sign that US consumers are continuing to spend despite persistent economic concerns. Retailers catering to teens and 20-somethings were standouts that drew heavy traffic. Compared to Black Friday last year, spending growth trends by category include: Bundled-up style and sparkle: Apparel climbed +5.7% (online +6.1%, in-store +5.4%), as chilly temperatures and seasonal deals encouraged spending on new fashions. Jewelry also rose +2.75% (online +4.2%), as consumers opted for gifts that shine. Sleighing online shopping: E-commerce retail sales ex-autos jumped +10.4%, as shoppers increasingly value speed and convenience. In-store sales grew more modestly (+1.7%) but remain essential to consumers for tactile experiences. Festive feasts: Restaurants grew +4.5%, as dining out has become part of the holiday ritual to celebrate the season and underscores consumers’ continued desire for experiences. Across the map: Spending outperformed in pockets of the country including New England, the Midwest and Southeast. Overall sales in New England and the Midwest were boosted by Apparel, as spending on cold-weather gear was likely supported by the drop in temperatures. The Southeast has shown persistent strength this year.
Thoughts on the Latest Economic News